Short Bytes: The iPhone-maker has been facing backlash ever since they launched their much-awaited iPhone 7 on September 7. Apple removed the 3.5mm jack to shrink down the thickness and promote their lightning port-based digital audio devices which can be used to increase the DRM penetration. It’ll also allow Apple to control its devices even more and force third-party companies to pay a license fee for making headphones.
Apple is everywhere, in the news, in the digital world, up to an extent that even people who write about politics couldn’t stop themselves from typing a piece about Apple’s latest “reinvention”, the iPhone 7.
Last month, Apple sent the “See you on the 7th” invites and as always, the world went crazy about the launch of the new iPhone which continued Apple’s legacy of making their hardware more proprietary, removing the scope for “open” things to exist in Apple’s ecosystem. It’s true, such things don’t deserve to be there, where people just buy any device flaunting a bitten Apple logo on its back.
Apple’s defense on the removal of the headphone jack was to shrink down the iPhone, they did it, 1mm thinner iPhone 7 was launched on September 7. They wanted to make the device waterproof, the new iPhone is only water resistant. Sony has been making waterproof smartphones with an analog jack. I remember putting my friend’s Xperia Z under the tap, just to check whether it is really hydrophobic or not.
The company did come up with an analog jack adapter for its lightning port. How humble of them, they care about the people who have invested hundreds of dollars on a pair of studio headphones. They also launched AirPods. But everyone knows that wireless earphones can’t compete with the wired ones, at least for now.
The lightning port is Apple-made, so any manufacturer wanting to create a product will have to take Apple’s permission and pay a license fee to the company. Here it is, a new income source for the company which had more money than the US government at one point in time.
DRM stands for Digital Rights Management. It has been conceptualized to keep an eye on what content the user can access on a device and what the user can’t. For instance, you can play your purchased song only on one device is because of DRM. The reason that DRM has been in existence throughout the digital world is that it is protected by the DMCA. Anyone who tries to sidestep the DRM gets legally prosecuted.
The use of the lightning port for connecting earplugs will definitely open the doors for the DRM advocates and the protectors of the copyrighted content. The media production companies might convince Apple to create a rule book for how their content would be served on its devices.
It might be possible, you won’t be able to connect your newly purchased headphones or a stereo system to your iPhone because it doesn’t support it.
We wiped out the dinosaurs once again
It would be wrong, just to yell at Apple for the treason they committed. They removed a 19th-century tech from the iPhone which was hardwired into the music DNA of the audiophiles. The company might be having some sort of explanation.
“The audio connector is more than 100 years old,” Apple VP Greg Joswiak told Buzzfeed. “It had its last big innovation about 50 years ago. You know what that was? They made it smaller. It hasn’t been touched since then. It’s a dinosaur. It’s time to move on.”
So, basically, according to that logic, we should remove every other tech that hasn’t been modified since the last couple of decades. What would Apple say for the GPS technology, that works on the half-a-century old Kalman algorithm which hasn’t seen much changes yet? They should create their own algorithm and a new positioning system.
Apple can tap their back for their “courage” when they ditched the floppy drive from the Mac and then the optical disc drive. The floppy drives became a thing of the past. But the same logic doesn’t fit here. Because there was a need for the removal of the floppy drive from the computers at that time. The world is not feeling the same for the analog jacks. In fact, we have some great earphones from reputed manufacturers.
Apple’s Phil Schiller’s excuse appears more compelling than wiping out the dinosaurs for the second time. “The idea that there’s some ulterior motive behind this move, or that it will usher in some new form of content management, it simply isn’t true,” says Schiller. “We are removing the audio jack because we have developed a better way to deliver audio. It has nothing to do with content management or DRM — that’s pure, paranoid conspiracy theory.”
Tagging all the backlash as a “conspiracy theory” can be a good move for the time being, until the moment Apple might actually start managing the content. Not on its own, but due the pressure of bigger production studios. As far as their “better way” is concerned, they shouldn’t have done it so quickly. If their technology was so good, they should’ve put the lightning earphones-side by side with the analog ones and let the people decide which was better.
Maybe, Apple only wanted to take a gigantic leap into the future or maybe they wanted to take more control over the devices used by their customers. No one knows.
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